Cotton Candy Kid

I don't get this.

I came across this photo yesterday on an about.com entry about cotton candy. I have never seen anyone -- man, woman, or child -- look so angry about eating cotton candy.

What happened here? Have they already taken five rolls of film like this? If so, wouldn't there be a better shot than this one? Does he just dislike it? If so, couldn't they have found a million other kids who did like it?<

I'm baffled.